Thinking Bigger at 4 Different Levels

What kind of “big” potential does your current business have?


Guy exchanges time for money.

Self employed

Guy exchanges time for money with more flexibility, risk and maybe more reward.

Examples: Photographer, consultant, freelancer, broker, realtor…

Small business

Guy exchanges time for money and has a few systems and employees in place that he also uses to make money. Some are better time trades than others. Basically a business that will probably, at some point, hit a time-leverage dead end where you can’t afford to grow the company internally and you also can’t afford to quit. Business is an asset to some extent, but the owner usually works on location so it wouldn’t sell for very much.

Examples: Bakery, nail salon, boutique, FBA stores, mall kiosk, contractor.

A Real Company

Something that can grow from within. Has the potential to support resources every step of the way. There is either enough value in sales or company growth to either snowball or just raise money with small amounts of stock. People want to be part of it. Stock options and profit shares have real value. You can, or will be able to afford the things you would worry about in a small business. You hire accountants, legal help, insurance, finance help, sales, managers, etc… You aren’t expected to know how to do everything. You can lead or step out, replace yourself and let it exist on its own.

I will tell you straight up, “a guy selling things on FBA” isn’t even a company… Can the venture even afford one extra employee to grow itself? If not, it’s a small business that has already hit the dead end. It may have a decent trade of time for money, but I would use it to get to something bigger and better.

Some ventures make the jump from small to company (go-pro, yeti, mypillow, etc), but most are born to be big. I like the latter.

I just make sure that whatever I do has the ability to impact millions. I understand that some strange things like pop sockets and fidget spinners end up impacting millions… That is a fad. I don’t count fads. No one can accurately create fads. As long as you are going to play ball, play ball on the biggest field you possibly can.

Also, no one said you could only have one business… You run the show!

Kyle Keegan

Kyle Keegan is a 30-year-old serial entrepreneur from Houston, TX. He has been self-employed since age 19 and has made every sacrifice and hustle necessary to make it work. Currently the CEO of three companies. Kill Bigger Media, providing high quality and educational business resources to entrepreneurs. A VC funded government technology startup and finally an industrial supply company serving some of the world’s largest companies. He is passionate about philanthropy, freedom, capitalism, economics, personal finance, investing and real estate. He has a BA in Business from Baylor University.

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