In this episode, we remap what entrepreneurs can sometimes define as a customer. 

What is a customer? Is a customer someone that has a credit card on the other end of an internet connection? Is a customer someone that walks into a sporting goods store? Yes. But how else can we define a customer? 

In today’s episode, I argue that customers can be found up and down the entire supply chain of every good imaginable. If you are thinking of customers only as the end consumers, you have potentially backed yourself into a limiting belief. 

Competition is STIFF right now in the consumer space, but there is tremendous opportunity in being part of what makes all of this happen BEHIND the scenes. 

Today, I am taking an emphasis off of the more political topics and back towards the core of the show… Entrepreneurship and building. I will always stick up for capitalism, but I am NOT going to lose sight of the REASON I do, which is our building of great things.

Lately it has felt like an awful obligation to address the political happenings, since there have been so many. It has been tiring and uninspiring to me. Obligation ROBS my inspiration…

While it is never the intention to stifle an entrepreneurial process, too much dwelling on political misgivings can have a negative impact on our motivations. THAT is the LAST THING I would EVER want to do, yet, I am guilty of the demotivation such a focus produces.

Today, I begin to guard against that, even though it makes me feel like I have let the commies win. We, as entrepreneurs exist to navigate, to the best of our ability, the system we have, and improve the world via our value.

We believe it and if the world doesn’t, so be it. We will make it happen anyway.

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DISCLAIMER! I am NOT your financial advisor. Do your own research. I advocate heavily that you should make intelligent and informed decisions based on your own understanding or hire someone that does this for you.
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Kyle Keegan

Kyle Keegan is a 30-year-old serial entrepreneur from Houston, TX. He has been self-employed since age 19 and has made every sacrifice and hustle necessary to make it work. Currently the CEO of three companies. Kill Bigger Media, providing high quality and educational business resources to entrepreneurs. A VC funded government technology startup and finally an industrial supply company serving some of the world’s largest companies. He is passionate about philanthropy, freedom, capitalism, economics, personal finance, investing and real estate. He has a BA in Business from Baylor University.

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